The latest Labour Force Survey from Statistics Canada indicates that Manitoba added 10,000 full-time jobs in November. Finance Minister Adrien Sala seized the opportunity to declare this as evidence of his government’s successful economic strategy, promising that these jobs are “good” for Manitobans. But the real story is far more complex. What kind of jobs are these? Are they sustainable private-sector roles, or are they another expansion of the already bloated public sector?
While the government celebrates, a crucial fact is conveniently omitted: Manitoba’s unemployment rate is higher this year than it was last year, rising from 4.8% to 5.1%. Why has this increase been ignored? It’s easy to see why. A higher unemployment rate doesn’t align with the narrative of economic success that the NDP government wants to promote. Yet, it’s a reality that Manitobans live with every day. If the economy is as robust as Minister Sala claims, why are more Manitobans struggling to find work?
The real problem lies in the kinds of jobs being created and the government’s failure to make Manitoba competitive for private-sector investment. A thriving private sector is the foundation of any strong economy. It drives innovation, creates wealth, and provides opportunities for sustainable growth. Yet Manitoba remains heavily reliant on public sector employment, which raises serious questions about economic sustainability.
Contrast this with what is happening in Alberta. Kevin O’Leary, in partnership with the Municipal District of Greenview, recently announced plans to develop Wonder Valley, the world’s largest AI data center industrial park, near Grande Prairie. This $70 billion transformative project will be powered by off-grid natural gas and geothermal energy, making it a beacon of innovation and sustainability. The initial phase alone involves a $2 billion investment to establish 1.4 GW of power, creating thousands of jobs during construction and operation. Alberta’s strategic use of its natural resources, skilled workforce, and pro-business policies made this project possible, solidifying the province’s position as a hub for technological advancement.
Why can’t Manitoba replicate such a success? Alberta’s approach is simple: eliminate barriers, foster collaboration, and create a business-friendly environment. Wonder Valley highlights the importance of reducing red tape, leveraging natural resources, and aligning policies with the needs of investors. These strategies aren’t exclusive to Alberta—they’re achievable anywhere, including Manitoba, if the government has the vision and leadership to act.
Manitoba’s government claims to have a plan for economic growth, citing initiatives like its critical minerals strategy. Yet these promises lack the tangible impact needed to transform the province’s economic landscape. Where are the announcements of major companies opening their doors in Manitoba? Where are the transformative projects that will create thousands of private-sector jobs? Without these, the government’s boasts about job creation ring hollow.
The government’s pro-union legislation, which prohibits companies from operating during strikes, further undermines Manitoba’s attractiveness to investors. Policies like these send a clear message to businesses: Manitoba is not open for business. At a time when provinces like Alberta are attracting billions in investment, Manitoba risks being left behind.
To move forward, Manitoba must focus on creating a pro-business environment. Tax incentives are essential. High taxes discourage investment, and Manitoba’s rates are not competitive enough to attract the level of capital needed for significant economic growth. Simplifying regulatory processes is equally important. Entrepreneurs and investors need assurance that Manitoba is a place where they can do business without being bogged down by bureaucracy.
Infrastructure is another critical area. Reliable energy, efficient transportation, and modern communication networks are foundational to attracting businesses. Manitoba has resources and opportunities but lacks the leadership to harness them effectively.
There’s also an urgent need for targeted investment in high-growth sectors, such as technology and innovation. Alberta’s Wonder Valley shows what is possible when governments focus on strategic industries. Manitoba must look beyond its traditional economic base and explore opportunities in emerging sectors like AI, green energy, and advanced manufacturing. This requires not just vision but a willingness to make bold decisions and take calculated risks.
Immigration policy also plays a role. While immigration brings diversity, skills, and innovation, the government must ensure that the job market can absorb new workers. Rapid population growth without corresponding economic opportunities leads to frustration and economic strain. Policies must balance welcoming newcomers with creating jobs to support everyone.
Manitoba’s youth are another casualty of the province’s lack of economic leadership. Too many young people leave for greener pastures in Calgary, Vancouver, or Toronto because they don’t see opportunities at home. This brain drain is a direct result of the government’s failure to foster an environment where businesses can thrive and create the high-quality jobs that retain talent.
Manitoba needs projects like Wonder Valley, but such initiatives only materialize when governments actively court investors, simplify processes, and align policies with economic goals. Alberta has demonstrated how to attract billions in private investment and create thousands of jobs by eliminating barriers and embracing innovation. Manitoba can and must do the same.
Governments should focus less on activism and pet projects and more on creating an environment where businesses want to invest and grow. Manitobans deserve leadership that prioritizes economic growth, job creation, and private-sector success. It’s time to move beyond short-term celebrations of incremental job gains and focus on building a future where Manitoba is a leader in innovation, investment, and opportunity.
The challenges are significant, but the potential is enormous. With the right leadership, Manitoba could rival Alberta’s success and create an economy that benefits everyone. Let’s hope the government starts prioritizing what truly matters: jobs, growth, and prosperity for all Manitobans.
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